Preparing the published article.
Selver's Gausium Rollout Separates the Pilot from the Expansion Plan
Gausium's July 21, 2026 Selver case describes an 11-robot rollout after a winter pilot. The planned 2027 expansion shows why buyers should define review criteria before scaling.
Selver's cleaning rollout follows a winter pilot
In a case study dated July 21, 2026, Gausium reported that Estonian supermarket operator Selver was rolling out 11 cleaning robots after a winter pilot in five stores. The stated 2026 mix was eight Omnie and three Phantas units, supplied through local distributor Avera under a two-year full-service rental program. This is the supplier's account of the rollout, rather than an independently audited deployment report. Gausium's Selver case study.
The larger fleet remains a plan
The same account describes a target of 36 robots by 2027. It explicitly leaves part of the future compact-model selection dependent on a review of 2026 performance. The useful distinction is between the five-store pilot, the rollout described for 2026 and the subsequent expansion plan. The publication does not establish that all 36 units were already installed.
For buyers, a staged commitment creates an opportunity to learn before selecting the next sites. The first contract should state what evidence permits expansion and what happens if the results call for a different model or cleaning method.
Different store layouts can require different machines
Gausium's current Phantas page describes a compact cleaning robot with vacuuming, sweeping, scrubbing and dust-mopping modes. Those options help frame a site survey, but their presence does not mean every surface should receive the same treatment. Phantas product information.
A buyer's survey should identify floor materials, aisle widths, entrances, shelving edges and areas excluded from robotic cleaning. Separate accessible floor area from total building area. Include temporary displays and seasonal layout changes so the proposed route is not based only on an unusually clear store.
Buyer analysis: evaluate service as well as cleaning
A rental structure makes the service definition especially important. Ask who replenishes supplies, cleans the robot, replaces wear parts and responds when a route stops. Establish which duties remain with store employees and which belong to the provider. A broad service label is not a substitute for named responsibilities and response times.
Measure accepted floor coverage during the available cleaning window. Record repeat passes, customer interruptions, manual finishing and the time needed to prepare the machine. Review the results with both facilities staff and store operations, since an efficient machine route can still interfere with replenishment or shoppers.
What the next pilot should settle
Set expansion criteria before the first trial: cleaning quality, required human attention, route completion and support performance. Retain the underlying logs and agree how unusual weather or temporary obstructions will be recorded. A strong pilot report explains both success and exclusions, making the next store selection more defensible.
The Selver account is a useful example of phased procurement; its service terms and experience are not a universal offer. Continue with Service and Hospitality Robotics, Write a Robotics Buyer Brief or Robotics RFQ.