Preparing the published article.
Service Robot Market Segments
One phrase, four different businesses.
Segments
| Segment | Typical products | Who pays |
|---|---|---|
| Consumer | Vacuum, lawn | Individuals, price sensitive |
| Commercial | Delivery, cleaning, guidance | Operators, by labour replaced |
| Professional | Medical, agricultural, inspection | Industry, by outcome and compliance |
| Platform | Chassis and algorithms | OEMs, by licence or volume |
Why segmentation matters
Channel, service expectations and pricing differ completely between segments. Applying a consumer strategy to a commercial buyer, or competing on price in a professional segment, runs into structural problems rather than marketing ones.