Preparing the published article.
Company Sustainability Claims
Claims are easy to make and hard to verify.
What to look for
| Claim | Evidence to request |
|---|---|
| Energy saving at the customer | Measured before-and-after data |
| Recycled content | Supplier certificates and percentages |
| Carbon neutrality | Scope definition and offset methodology |
| Durability claim | Test method and conditions |
| Repairability | Spare parts and documentation availability |
How to treat them
- Ask for the method and the boundary of the claim.
- Compare like with like: a claim without a baseline proves little.
- Prefer measurable operational claims to aspirational ones.
Sustainability reporting standards differ by market and are evolving. Treat published figures as company-reported.